Trusted Brand is one of the largest European surveys researching the consumers attitude towards everyday product and services. This research is conducted by the Readers Digest magazine and its key goal is to determine which brands the consumers trust the most and how individual brands are assessed according to individual product categories. Ljubljanske mlekarne were selected are the most trustworthy brand, Trusted Brand 2010, with the largest share of votes in the dairy products and ice-cream categories.

Ljubljanske mlekarne have been successful on all selections
The Trusted Brand research is conducted once a year since 2007. Our company has been successful in all previous selections, since it always receives over 40 % of all votes and earns the flattering Trusted Brand title in its category every year. In 2007 the readers of Readers Digest awarded them 46 % of all votes, in 2008 42,7 % of all votes and this year we recorded an even higher percentage in comparison to the previous years, namely 51 % for diary products and for the first time 32 °for ice-creams, which is a really high share compared to other brands in these two categories.

This kind of selections and titles mean a conformation to Ljubljanske mlekarne, that we are producing top quality products and develop our brands with care. We are a consumer orientated team of creative and responsible workers. Our choices are confirmed by careful work and brand development.