Maxim premium is a line of high quality products with added value. The history of the brand name goes back to 1995, when the first litre tube of Maxim premium ice cream was filled at the Ljubljanske mlekarne. Today, Ljubljanske mlekarne produce more than 29 products within the framework of the Maxim premium brand name including ice cream, pudding, yogurts and mousses. Over this 15 year period, Ljubljanske mlekarne have produced more than 3000 tonnes of ice cream and 364 tonnes of Maxim premium yoghurt. 

Maxim under the slogan “Your One and Only Pleasure” has already implemented stimulating pleasure since the beginning. Under the wing of this year’s campaign during the 15th anniversary of the brand name, they have published a special competition, whereby they will motivate Slovenians to write a “Books of Delights”. This will be a book, which will publish written contributions (stories, columns, songs, bogs, scenarios, etc.) by authors on the main theme of the book “My Delight” At the end of the year the book will be available in book shops at a non-profitable price since the Ljubljanske mlekarne are going to give up the all the profits from the book sales.  

At the beginning of the 15th anniversary campaign for the Maxim Premium brand name, Renata Lovrak, a Ljubljanske mlekarne representative stated “With its exclusivity, the Maxim premium line of products stimulates people to enjoy each day of their lives.  With this intention, we have also oriented our activities during the 15th anniversary to building up a delight. One such motivation is the Book of Delight, whereby the intention is motivate people to think about enjoying life and on the other hand creating a unique book in Slovenia – a book that will be written by Slovenians."